Assessor Resource

PUAPOLMG004A
Manage media requirements

Assessment tool

Version 1.0
Issue Date: May 2024


The application of this unit is relevant for search and rescue coordinators in relation to an incident/s requiring media involvement.

The application of this unit is also relevant for workplace personnel as part of their ongoing liaison with the media in accordance with organisational policies and procedures regarding communication with the media.

This unit covers the competency required to develop a media strategy and to manage the media.

No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)

Prerequisites

Not applicable.

Employability Skills

This unit contains employability skills.



Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The evidence guide provides advice on assessment and must be read in conjunction with the Performance Criteria, Required Skills and Knowledge, the Range Statement and the Assessment Guidelines for this Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Assessment must confirm the ability to:

manage media to ensure integrity of information being disseminated

communicate organisation's message accurately and in a professional manner in accordance with relevant jurisdictional policies and procedures.

Consistency in performance

Competency should be demonstrated over time in a range of actual or simulated workplace environments.

Context of and specific resources for assessment

Context of assessment

Competency should be assessed in the workplace or an environment that closely resembles normal work practice and replicates the range of conditions likely to be encountered in the workplace, including coping with difficulties, irregularities and breakdowns in routine.

Specific resources for assessment

There are no specific resource requirements for this unit.

Method of assessment

In a public safety environment assessment is usually conducted via direct observation in a training environment or in the workplace via subject matter supervision and/or mentoring, which is typically recorded in a competency workbook.

Assessment is completed using appropriately qualified assessors who select the most appropriate method of assessment.

Assessment may occur in an operational environment or in an industry-approved simulated work environment. Forms of assessment that are typically used include:

direct observation

interviewing the candidate

journals and workplace documentation

third party reports from supervisors

written or oral questions.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

This describes the essential skills and knowledge and their level, required for this unit.

Required Skills

attend to detail

communicate facts in a fluent, clear and interesting manner

conduct press conferences and group interviews

liaise with media and other organisational personnel

make media presentations

retain professionalism under duress

show empathy with victims and operational personnel

undertake public speaking as required

Required Knowledge

current practices for media liaison

newsworthiness of information

organisational and legal requirements relating to confidentiality, libel, accuracy, discrimination

organisational policies and procedures (such as relevant legislation; operational, corporate and strategic plans; operational performance standards; operational policies and procedures; organisational personnel and occupational health and safety practices and guidelines; organisational quality standards; organisation's approach to environmental management and sustainability)

requirements of different media: newspapers, magazines, radio, television

requirements of local versus regional versus national media

requirements of media to present information in a newsworthy/entertaining manner

role of media in disseminating information

The Range Statement relates to the Unit of Competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the Performance Criteria is detailed below.

Organisational protocols may include:

Acknowledging support of other organisations

Ensuring media liaison person is fully briefed and prepared

Limiting comments on role of own service

Organisational policies and procedures

Personal presentation being as neat as possible considering the operational circumstances

Relevant federal and state/territory legislation and regulations

Seeking advice from headquarters where appropriate

Liaising with the media may include:

Electronic

Print (local, community, daily newspapers, magazines)

Radio (live or pre-recorded)

Relevant websites

Television (live or pre-recorded)

Media requirements may include:

Access for crew and equipment

Bilingual briefing

Community, commercial, government-owned media

Facsimiles

Food

Human interest interviews and stories

Individual requests from media personnel

Interviews with particular personnel

News angles

Newsworthiness

Onsite interviews

Photographic/film opportunities

Personal protective equipment

Power outlets

Print, radio, television

Shelter

Technical and other requirements of local, regional and national media

Technical, such as lighting and sound

Telephones

Information which needs to be provided to the public may include:

Danger zones

Emergency hotlines

Evacuation details

Facility closures

Road closures

Warnings

Persons police are seeking to interview

Public information/assurance

Organisational and legal requirements may include:

Confidentiality

Operational priorities

Public safety

Relating to occupational health and safety

Organisational requirements for press conferences may include:

Currency of information

Need for public assistance

Operational requirements

Policies and procedures

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Organisational protocols are followed when liaising with the media 
Restricted and/or special access areas are clearly defined to media personnel to safeguard the operation and to prevent contamination of evidence where relevant 
Media access to personnel/volunteers/victims/casualties is controlled as appropriate 
Operational responsibilities and provision of information to media is assessed in accordance with organisational policies and procedures 
Media plan is used to form the media strategy 
Arrangements are made to meet media requirements in accordance with incident characteristics, current developments and organisational and legal requirements 
Organisational media representative is selected and briefed according to availability, knowledge of incident, media presence and role played in the incident, as appropriate 
Media briefing area is allocated with required resources where possible 
Media cooperation is gained in order to coordinate information flow and to provide information to the public on matters of safety and public interest 
Media strategy is changed at any time to suit operational demands and/or level of incident 
Approval is gained for information releases where appropriate 
Information briefing sessions and tours are scheduled at appropriate times in line with operational responsibilities and media requirements 
Media personnel and VIP are provided with occupational health and safety clothing where appropriate 
Organisational protocols are followed when liaising with the media 
Provision of current developments of incident by organisational media representative is ensured where appropriate 
Interview and photo opportunities are scheduled and conducted to provide information where appropriate 
Other organisations are consulted with at the incident to ensure a consistent presentation of information to the media 
Accurate records of media enquiries and interviews are maintained 
Two-way communication process between organisation and media is maintained 
Work and achievements of organisation, volunteer and/or other organisational personnel at incident are promoted to assist in maintaining morale and public profile 
Professional standards of the organisation and support for victims and others affected by the incident are reflected through own demeanour and presentation where relevant 

Forms

Assessment Cover Sheet

PUAPOLMG004A - Manage media requirements
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:

Assessment Record Sheet

PUAPOLMG004A - Manage media requirements

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: